Content Strategy
A narrative and editorial system in which every piece has a defined strategic job.
The decision this path must clarify
What should each piece of content make the right audience understand, feel or do next?
02
Give every piece of content a job.
- 01
Attention
Make a real tension visible enough for the right audience to pause.
- 02
Retention
Use structure, story and rhythm to create a reason to continue.
- 03
Meaning
Turn the brand's viewpoint into something clear and memorable.
- 04
Trust
Show capability, evidence and reasoning without empty claims.
- 05
Action
Offer a next step suited to the audience's current state.
03
A decision system, not a list of topics.
- 01
Audience states
Where each audience segment is now and what needs to change.
- 02
Content pillars
The role of each pillar in meaning, credibility and demand.
- 03
Message system
Core messages, narrative angles and rules for the brand voice.
- 04
Learning measures
Signals beyond views that inform the next decision.
